| Monday, April 10, 2006 |
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Study Shows Consumers Want More from Their Phones
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"Not many people use their cell phone to buy movie tickets, watch videos or play games, but a significant number of Americans are interested in doing just that. A national study by the Pew Research Center's Pew Internet & American Life Project, the Associated Press and AOL supplied statistics to support these beliefs as it examined how people use their phones. The survey conducted last month found that 6 percent of cell phone users play music on their device, for example, while 19 percent wish their phone had that feature. A mere 2 percent watch mobile video or TV, but 14 percent said they would like to. Looking at the simpler entertainment-related options, 65 percent of cell phone users have customized their handsets with personally selected ringtones or wallpapers."
Interestingly enough, only 8 percent admitted to voting for American Idol by sending a text message from their phone. I'm really surprised by this number considering the number of text messages that American Idol claims to be getting. There is also some interesting numbers on who wants to watch TV on their phones and how that relates to age. Not really surprising, the younger crowd is most interested in this. 
 Discuss this story [1 reply]
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> Go back > Last posts by this author
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Posted by Kris Kumar on Saturday, April 15, 2006 @ 06:30 AM
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