I was watching The Colbert Report a few days ago (hilarious TV show) and I saw something that I just had to take a screen capture of: Colbert explained the entire history of AT&T and the companies they broke off into, then re-absorbed through mergers.
I think that graphic says it all.
From my point of view, AT&T is making a huge branding mistake by getting rid of the Cingular name and brand. As I said in this thread
, AT&T is a legacy brand that makes me think of the '70s, telephones with rotary dial mechanisms, bad customer service, and bloated inefficiency. Cingular, on the other hand, makes me think bright orange, mobile phones, and wireless data. They spent years and millions of dollars building up the Cingular brand name, and now it's all gone. In fact, I think I'd actually feel embarrassed to have a phone with the words AT&T on it (as illogical as that sounds). It's like having a phone that says "Sears" on it. Old brands that have no place in the modern era. Well that's how I feel about it, how about you?