Wednesday, April 11, 2007
Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008
Posted by Pete Paxton in "ARTICLE" @ 02:00 PM
http://www.abiresearch.com/abiprdisplay.jsp?pressid=837
"The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. By 2011, the value of this market will reach $19 billion, including mobile search and video advertising. ABI Research also expects some of the highest levels of spending to come in the broadcast mobile video space. By 2011, it will surpass SMS as a source of mobile marketing spending, due in part to mobile broadcast networks' presence in all major markets. In 2011, ABI Research expects spending for broadcast mobile video advertising alone to reach $9 billion."Yikes! That's some serious money! Looks like the advertising market is looking straight into the eyes of the mobile market. Wonder what type of advertising we will have to put up with. There better be some serious discounts involved here. I can't wait to see the type of devices we'll have by 2011. Personally I think the advertisement market has gotten way out of hand. So what do you think of ad supported marketing?
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