Smartphone Thoughts: Could Apple Destroy The Cell Phone Industry?

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Saturday, September 15, 2007

Could Apple Destroy The Cell Phone Industry?

Posted by Rocco Augusto in "Smartphone Talk" @ 04:10 PM

http://www.news.com/8301-10784_3-9774864-7.html?tag=nefd.only

"Remember when I told you that I believed Google could kill the cell phone industry by participating in the wireless spectrum auction? Well, what if I told you that Apple may participate in that same auction and the possibility of it destroying the cell phone industry is just as great? First off, Apple has the necessary funds in the bank to buy the wireless spectrum right out from under Google. Sure, it may seem like an unlikely battle because the two companies are practically in bed with each other, but let's not forget that this is business. Now that we have the financial element out of the way, we should consider the impetus for such a move. Well, if the past few weeks have been any indication, Apple is in no way happy about its relationship with AT&T and would probably do anything it could to get out from under it."



Wow... I love how everything is magically better in the land of make believe. For starters, when exactly did Google and Apple start sharing a bed? I wouldn't call a few widgets for the iPhone and intimate relationship and I definitely wouldn't try to make their relationship sound as thrilling and exciting as an episode of Dallas. Also how in the world could Apple be upset with their relationship with the new AT&T? From my understanding, Apple managed to strong arm themselves into an arrangement that not only gave the one trick pony of a company a large profit margin on their handsets, but also gives them a cut of the profit AT&T makes each month by forcing customer to activate their phones with data packages that they might not even use or want! If anyone should be upset, it should be the other handset makers that have been marking phones for the carrier for years and have to sit back and watch as the newcomer gets all of the special treatment.


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