Friday, May 23, 2008
Mobile Ads Years Away From Breakthrough
Posted by Pete Paxton in "Smartphone News" @ 04:00 AM
http://news.yahoo.com/s/nm/20080521...dvertising_dc_1
"Advertising on mobile phones has enormous potential to become a significant platform for marketers, but any breakthrough is years away and major operators must work together to succeed, executives said. Mobile operators increasingly see advertising as a powerful offering, given falling traditional voice revenue, as it allows brands to target consumers based on their location and at times of the day when they are otherwise hard to reach. "Why? Because it will be in the interest of the phone companies, consumers and advertisers. So it will be very difficult to resist." Forecasts suggest the mobile ad market will generate revenue of $1 billion to $24 billion within the next 4 years."Not that I didn't see this coming but frankly I don't want a bunch of advertising on my phone. One thing I like about my mobile device is that I don't have to put up with a bunch of ads or telemarketers. Have telemarketers made their way to your phone yet? Does it or will it bother you to have ads seriously increased over the next few years? $1 to $24 billion dollars over four years? That sounds like an awful lot of ads coming our way. How do you feel about it?
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