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Hi I知 an iPhone. And I知 a Smartphone.

 
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Kris Kumar
Contributing Editor


Joined: 02 Jul 2003
Posts: 4600
Location: Rochester, NY, USA
PostPosted: Tue Feb 27, 2007 8:35 pm    Post subject: Hi I知 an iPhone. And I知 a Smartphone. Reply with quote
http://www.istartedsomething.com/20...-smartphone-ad/



Have you seen the "Hello" advertisement campaign on the TV featuring the Apple iPhone? It has been brought to our attention that Apple's advertising agency had initially proposed an advertisement campaign based on the popular Mac vs. PC series, but the proposal was quickly shot down in the Apple board room. In case you are wondering why Apple didn't pursue the iPhone vs. Smartphone advertisement idea, then check out the storyboard sketched by Long Zheng and Tao Muon. Laughing
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Mike Temporale
Managing Editor


Joined: 07 Jul 2003
Posts: 9258
Location: Toronto, Canada
PostPosted: Tue Feb 27, 2007 9:49 pm    Post subject: Reply with quote
Laughing That's good.
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onlydarksets
Smartphone Intellectual


Joined: 19 May 2006
Posts: 221
PostPosted: Wed Feb 28, 2007 9:15 am    Post subject: Reply with quote
An article in Wired called it "lame". Fine, but do they REALLY mean this:
Quote:
interface is more important than features

http://blog.wired.com/cultofmac/200...get_a_mac_.html
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Kris Kumar
Contributing Editor


Joined: 02 Jul 2003
Posts: 4600
Location: Rochester, NY, USA
PostPosted: Wed Feb 28, 2007 10:44 pm    Post subject: Reply with quote
Interface sells but features make the gadget stick.
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