Smartphone Thoughts: Mippin Refreshes User Interface... and Leaves Me Unimpressed.

"Mippin audience grows to 10 million monthly page views across 146 countries... Mippin, a free mobile media service that makes discovering, consuming, and sharing content on mobile phones easy, today announced that Judy Gibbons has joined the team as CEO. Additionally, in advance of the new 3G phone launch Mippin has further enhanced its service for iPhone. The refined version benefits from even faster performance and a number of user interface improvements that make finding, discovering and sharing interesting content more intuitive and effective."

So I took a bit of time to play around with Mippin today. I expected Mippin to be a fun and refreshing content portal based off of the upbeat and giddy press release that was sent my way. Unfortunately after playing around with it, it becomes quickly apparent that Mippin is no different from the dozens of other web portal applications out there. From what I could see there was no real benefit to using this service over any of the content, news and media portals that are provided by your carrier (e.g. - AT&T's http://home/). Now don't get me wrong, I don’t really think there is anything wrong with this service. The problem is that what Mippin has done has been done so many times before that I have literally been more impressed with cereal boxes than I was this service. A little word of advice to those out there working on 'the next big mobile content portal' - it has already been done! Move along people! Try building us something original and new… and maybe even useful if you want to be daring! Just please for the love of all things mobile and good stop rehashing the same old junk over and over again!