Tuesday, August 26, 2008
Smartphone & Pocket PC Magazine Hangs Up Its Boots
Posted by Darius Wey in "Pocket PC News" @ 10:40 AM
"I have sad news. After 11 years, we will be publishing a final 2008 issue of Smartphone & Pocket PC magazine and then suspend publication! We are working hard to make it the best Windows Mobile issue ever, a keeper, a reference guide... It is with great regret I make this announcement. We are a very small, self-funded magazine publishing company. We did not make this decision lightly, especially after 11 years of issues. It has become harder and harder to grow our circulation over the past three years since Windows Mobile changed from being PDAs to being phones. Pocket PC manufacturers like HP used to work with us to offer their customers a free issue of our magazine in their packaging. The phone companies have not shown similar interest in working with us. The other business challenge has been the lack of advertising sponsorship from Microsoft, phone companies, and OEMs, despite our coverage of their products. In order for us to sell subscriptions at current low consumer magazine-type prices, we must have a stronger and growing circulation, and we much attract the large advertisers who benefit the most from our existence. Of course, the irony is that almost 20 million Windows Mobile units were sold this past Microsoft fiscal year. We think there is a great opportunity to continue the magazine in this high growth smartphone market for a more sophisticated publishing company or a funded entrepreneur."
After eleven amazing years, the folks at Smartphone & Pocket PC Magazine are suspending publication due to a lack of interest and sponsorship from a number of parties. For many years, I've had the pleasure of working with Hal Goldstein and his committed team in the Best Software Awards, and have appreciated their enormous level of dedication and enthusiasm shown toward the Windows Mobile platform and community. It's sad news, and on behalf of the team at Thoughts Media, I wish Hal and his team the very best in their endeavours. Of course, the door is still open; if you'd love to see Smartphone & Pocket PC Magazine continue on and have sponsorship ideas, you might want to contact Hal.
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